Terms of Service

1. Agreement & Parties

These Terms of Service ("Terms") constitute a binding agreement between ForteAds, a company registered in the Republic of Singapore with its registered office at 1 Raffles Place, Level 20, Singapore 048616 ("ForteAds", "we", "us"), and the client entity accepting these Terms ("Client", "you").

By engaging any ForteAds service — including ForteAds Flow (managed performance marketing), ForteAds AI (autonomous campaign platform), ForteAds AutoSEO, Mass Marketing, or any related module — you agree to be bound by these Terms. For enterprise engagements, a separately executed Master Services Agreement (MSA) prevails over these Terms to the extent of any conflict.

2. Services

ForteAds provides performance marketing infrastructure and services, including paid media management across advertising platforms, AI-generated campaign structures and creative assets, SEO and AI-engine-optimised content production, multi-channel distribution, analytics, and reporting.

Service scope, deliverables, fees, and service levels for each engagement are defined in the applicable order form, subscription plan, or MSA statement of work.

3. Data Sovereignty & Ownership of Client Data

ForteAds does not own, and will never claim ownership of, your data. As between the parties, the Client retains all right, title, and interest in and to:

• Campaign data, performance metrics, and account histories generated within the Client's advertising accounts;
• Audience lists, customer data, first-party data, and CRM records;
• Brand assets, trademarks, product imagery, and all Client-supplied materials;
• All intellectual property owned by the Client prior to or independently of the engagement.

4. ForteAds Intellectual Property

ForteAds retains all right, title, and interest in and to its proprietary infrastructure, including its AI models, brand-DNA extraction engine, campaign orchestration systems, optimisation algorithms, software, methodologies, templates, and know-how (collectively, the "ForteAds Platform").

Deliverables produced specifically for the Client (ad creatives, copy, articles, reports) are assigned to the Client upon full payment of the applicable fees, excluding the underlying ForteAds Platform and any generalised learnings that do not incorporate Client Confidential Information.

5. Fees & Payment

Fees are set out in the applicable plan or order form and are payable in advance unless otherwise agreed in writing. Ad spend is paid by the Client directly to the advertising platforms and is separate from ForteAds fees. Late payments may result in suspension of services. All fees are exclusive of applicable taxes, including Singapore GST where applicable.

6. Confidentiality & Environment Isolation

Each party will protect the other's confidential information with at least the same degree of care it uses for its own, and no less than reasonable care. ForteAds operates isolated client environments: your brand intelligence, audience data, and operational metrics are not shared with, or used to benefit, any other ForteAds client.

7. Performance Disclaimers

Advertising performance depends on factors outside ForteAds' control, including platform policies, auction dynamics, market conditions, and the Client's product and pricing. Except where a written performance guarantee is expressly included in an executed plan, ForteAds does not warrant specific results such as ROAS, CPA, rankings, or revenue outcomes. Services are otherwise provided "as is" to the maximum extent permitted by law.

8. Limitation of Liability

To the maximum extent permitted by Singapore law: (a) neither party is liable for indirect, incidental, consequential, special, or punitive damages, or for loss of profits, revenue, data, or goodwill; and (b) ForteAds' total aggregate liability arising out of or in connection with the services shall not exceed the total fees paid by the Client to ForteAds in the twelve (12) months immediately preceding the event giving rise to the claim.

For clarity, "fees" excludes ad spend paid by the Client to third-party advertising platforms. Nothing in these Terms limits liability for fraud, wilful misconduct, or any liability that cannot be excluded under applicable law.

9. Term, Suspension & Termination

Subscriptions renew automatically for successive periods unless cancelled before the renewal date. Either party may terminate for material breach not cured within thirty (30) days of written notice. Upon termination, ForteAds will, at the Client's request, export and hand over the Client's campaign data and deliverables, and delete Client data from its systems within ninety (90) days, subject to legal retention obligations.

10. Governing Law & Disputes

These Terms are governed by the laws of the Republic of Singapore. Any dispute arising out of or in connection with these Terms shall first be attempted to be resolved through good-faith negotiation, failing which it shall be referred to and finally resolved by arbitration administered by the Singapore International Arbitration Centre (SIAC) in accordance with its rules, with the seat of arbitration in Singapore.

11. Changes to These Terms

We may update these Terms from time to time. Material changes will be notified to active clients at least thirty (30) days before taking effect. Continued use of the services after the effective date constitutes acceptance of the updated Terms.